Business strategies of foreign banks in Romania

Content



Introduction................................................... 1

Chapter I. Development strategies and .banking services........................ 2

1. International Banking ................................ 2
1.1. Definition of International Bank............ 2
1.2. International Trade in Banking Services.......................... 3
1.3. The Multinational Bank....................... 4
2. Trade in International Banking Services..... 5
1.1 The International Payments System...... 5
1.2 The Euromarkets................................... 6
1.3 The Interbank Market............................ 7
3. Strategic issues for banks............................ 7
3.1. The meaning of strategy........................
3.2. Strategy as it applies to banking............ 11
3.3. Strategy in an organization..................... 13
3.4 Level of strategy..................................... 13
3.5 The organization’s mission.................... 14
3.6 The organization’s vision....................... 15
4. SOWT Analysis – Romania ........................ 15
4.1 Opportunities for investing in Romania..... 15
4.2 Romanian Threats................................. 16
4.3 Major comparative advantages of Romania.............. 17
4.4 Major disadvantages of Romanian environment .......... 18
4.5 SWOT Analysis..................................... 19


Chapter II. Case Study – Credit Europe Bank Romania SA.......... 20

1. FIBA Group............................................. 20
2. Credit Europe Bank Romania – general presentation........... 21
2.1 The Rebranding Process....................... 22
2.2. Credit Europe Bank Vision................... 24
2.3. Credit Europe Bank Mission................. 24
2.4. Credit Europe Bank – Romania - Business Strategy........... 25
2.5. Business Strategy on each department.............. 26
3. Strategic banking programs......................... 32
3.1. Mystery Shopper Study.......................... 32
3.2. Interview Operator - Field Research........ 34
3.3. Management Trainee Program............... 36
3.4. Regional Centre Project........................... 36
4. Problems encountered by Credit Europe Bank in Romanian market. ...................................... 37
4.1 Cultural problems................................... 37
4.2 Communication problems........................ 38
4.3 Ways of doing business – cultural context........... 38
5. Credit Europe Bank Romania SWOT – Analysis............. 39

6. Conclusions.................................................. 40

7. Bibliography ................................................ 44

8. Annexes ..........................................

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