Proiecte Economice in Comert AL'OR Cosmetics

Chapter 1. Company Overview 3
Chapter 2. Starting the business 4
2.1. The decision 4
2.2. The market segmentation 5
2.3. The objectives 6
Chapter 3. Sources and alternative sources of supply 8
Chapter 4. Retail space management 9
4.1. Company SWOT Analysis 9
4.2. Layouts 11
4.3. The atmosphere 16
Chapter 5. Structure and amortization of fixed assets 18
Chapter 6. Stocks 26
Chapter 7. Public Relations 32
Chapter 8. Sales digitalization and e-marketing mix 33
8.1. Sales digitalization 33
8.2. The e-marketing mix 34
Chapter 9. Web 2.0 35
Chapter 10. Record sales and merchandise movement 36
Chapter 11. Human resources 50
The ideal candidate profile for an entry-level assistant manager. 50
11.2. Motivating employees 50
Chapter 12. The structure of costs and performance indicators of the trade organization 54

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