Hotel Central Piatra-Neamt

Cuprins
Introducere…………………………………………………………………………......1
Cap.                                I                                Ţinutul
Neamţului…………….………………………......................................3
1. Valea Bistriţei……………………………………………………………………….12
2. Bicaz şi Lacul Izvorul Muntelui…………………………………………….............17
3.            Târgu            Neamţ            şi             împrejurimile
sale........................................................................
.....27
4.                                                                      Zona
Romanului...................................................................
......................................41
Cap.       II       Complex       Hotelier       Central       –        date
generale....................................................42
Cap.      III      Spaţiul      de      cazare      –      descriere      şi
particularităţi............................................50
1.                                                                  Recepţia
hotelului...................................................................
....................................50
2.
Camerele....................................................................
.................................................51
3.
Oficiul.....................................................................
....................................................55
4.
Holurile....................................................................
...................................................55
Cap.            IV            Structuri            de            alimentaţie
publică...................................................................56
Cap.               V               Organigrazarea                activităţii
angajaţilor...........................................................59
1. Organigrama societăţii………………………………………………………………59
2. Departamente funcţionale………………………………………………………...…59
3. Planificarea activităţii personalului…………………………………………………61
4. Salarizarea personalului……………………………………………………………..62
5.       Modul        de        selecţie        şi        recrutare        a
personalului..............................................................62
Cap.             VI             Analiza             mediului              de
marketing...................................................................
..64
Macromediul………………………………………..………………………………...64
A.                                                                    Mediul
demografic….................................................................
................................65
B.                                                                    Mediul
economic…...................................................................
.................................67
C.                                                                    Mediul
ecologic…...................................................................
...................................67
D.                                                                    Mediul
tehnologic….................................................................
.................................67
E.                                                                    Mediul
politic…....................................................................
.....................................68
F.                                                                    Mediul
cultural…...................................................................
....................................68
Micromediul.................................................................
.................................................69
A.
Firma.......................................................................
...................................................69
1.                    Cazare                     –                     Hotel
Central.....................................................................
...........................69
2.                 Alimentaţie                 –                  Restaurant
Central.....................................................................
...........70
3.                                 Sălile                                 de
conferinţe..................................................................
...................................71
4.               Barul               şi               sala                de
biliard.....................................................................
...........................72
5.                                                                      Club
Central.....................................................................
...........................................72
6.                               Cofetăria                                şi
patiseria...................................................................
................................74
B.
Pieţele.....................................................................
....................................................76
C.
Clienţii....................................................................
....................................................76
D.
Concurenţii.................................................................
................................................77
E.
Distribuitorii..............................................................
.................................................81
F.
Furnizorii..................................................................
..................................................83
G.      Ofertanţii       de       facilităţi       şi       firmele       de
marketing...........................................................83
H.                                                               Organismele
publice.....................................................................
.............................83
Cap.             VII             Analiza             mixului              de
marketing...................................................................
..84
A.
Produsul....................................................................
.................................................84
B.
Preţul......................................................................
....................................................85
C.
Distribuţia.................................................................
..................................................87
D.
Furnizorii..................................................................
.................................................88
Cap.                VIII                Situaţia                 circulaţiei
turistice...................................................................
.....90
Cap.                   IX                   Indicatori                    de
activitate..................................................................
.................96
Cap.           X           Chestionare            şi            interpretare
rezultate.............................................................97
Segmentarea
pieţei......................................................................
....................................98
Proiectarea                                                          complet
aleatoare...................................................................
....................105
Scala
Likert......................................................................
.............................................106
Metoda                                                             ordonării
rangurilor..................................................................
........................107
Concluzii...................................................................
...................................................108
Bibliografie................................................................
..................................................110