Hotel IBIS Gara de Nord Bucuresti

  |Introducere.....................................|    5|
|       |...........................................     |     |
|Cap. 1 |Conceptul de lanţ hotelier                      |  7  |
|       |internaţional.................................  |     |
|       |1.1Istoricul lanţurilor hoteliere               |  7  |
|       |internaţionale...............................   |     |
|       |1.2 Definiţia lanţurilor hoteliere              |  10 |
|       |internaţionale...........................       |     |
|Cap.2  |Strategia de dezvoltare a lanţurilor hoteliere  |  15 |
|       |internaţionale                                  |     |
|       |2.1.1.Managementul                              |  15 |
|       |strategic.......................................|     |
|       |..............                                  |     |
|       |2.1.2.Evoluţia tehnicilor                       |  19 |
|       |specifice.......................................|     |
|       |........                                        |     |
|       |2.1.3.Cadrul conceptual                         |  21 |
|       |specific........................................|     |
|       |.........                                       |     |
|       |2.2.Lanţurile hoteliere internaţionale din      |  32 |
|       |România....................                     |     |
|       |2.3.Politici investiţionale în                  | 38  |
|       |România.........................................|     |
|       |2.4.Strategiile lanţurilor hoteliere            |42   |
|       |internaţionale.........................         |     |
|Cap.3  |Lanţul Accor-Hotel Ibis Gara de Nord            |50   |
|       |Bucureşti..................                     |     |
|       |3.1.Scurtă descriere a grupului                 |50   |
|       |Accor.........................................  |     |
|       |3.2.Lanţul hotelier                             |53   |
|       |Ibis............................................|     |
|       |....................                            |     |
|       | |3.2.1.Conceptul                               |  54 |
|       | |Ibis..........................................|     |
|       | |......................                        |     |
|       | |3.2.2.Restaurantul la                         |  56 |
|       | |Ibis..........................................|     |
|       | |..............                                |     |
|       | |3.2.3.Standardele proprii de calitate ale     |  57 |
|       | |lanţului Ibis.............                    |     |
|       | |3.2.4.Cardul de fidelizare                    |  58 |
|       | |Accor.........................................|     |
|       | |....                                          |     |
|       | |3.2.5.Clienţii hotelurilor                    |  60 |
|       | |Ibis..........................................|     |
|       | |........                                      |     |
|       |3.3.Prezentare generală Hotel Ibis Gara de Nord |  61 |
|       |Bucureşti.......                                |     |
|       | |3.3.1.Date generale despre                    |61   |
|       | |hotel.........................................|     |
|       | |...                                           |     |
|       | |3.3.2.Structura                               |66   |
|       | |organizatorică................................|     |
|       | |................                              |     |
|       | |3.3.3.Serviciile hoteliere de bază şi         |69   |
|       | |suplimentare..................                |     |
|       | |3.3.4. Serviciile ofertie de restaurantul     |72   |
|       | |L’Estaminet..............                     |     |
|       |  |3.3.5.Spaţiile de                             |  74 |
|       |  |cazare........................................|     |
|       |  |..................                            |     |
|       |  |3.3.6.Sălile de conferinţe…………………………………...    |76   |
|       |  |3.3.7.Politica tarifară……………………………………….       |78   |
|       |     |3.3.7.1.Tariful mediu…………………………………...      |81   |
|       |3.4.Politica de                                 |82   |
|       |marketing-vânzări...............................|     |
|       |.................                               |     |
|Cap 4  |Dinamica şi eficienţa activităţii turistice la  |88   |
|       |Hotelul Ibis Gara de Nord Bucureşti din momentul|     |
|       |lansării.....................                   |     |
|       |4.1.Indicatorii circulaţiei                     |88   |
|       |turistice……………………………...                         |     |
|       | |4.1.1.Gradul de ocupare…………………………………….        |88   |
|       | |4.1.2.Numărul de                              |89   |
|       | |turişti.......................................|     |
|       | |...................                           |     |
|       | |4.1.3.Numărul de înnoptări……………………………….....   |92   |
|       |4.2.Eficienţa activităţii economice la Hotelul  |94   |
|       |Ibis Gara de Nord                               |     |
|       |Bucureşti.......................................|     |
|       |.....................................           |     |
|       |Concluzii.......................................|101  |
|       |.............................................   |     |
|       |Bibliografie....................................|103  |
|       |............................................    |     |