PERSPECTIVE IN DEZVOLTAREA ZONEI TURISTICE BORSA

CUPRINS
      CAPITOLUL 1.                                                  1 -14
   1. PREZENTARE GENERALĂ A ZONEI
      BORŞA.......................................................  1
   1. Caracteristicile
      amplasamentului.......................................................
      ...............................2
   1.  Limite şi
      teritorii.............................................................
      ................................................. 2
   2. Relieful şi geologia  Zonei
      Borşa.................................................................
      ..................… 3
   3. Reţeaua
      hidrografică..........................................................
      ............................................ .5
   4.
      Solurile...............................................................
      ............................................................. . 6
   5.
      Clima..................................................................
      .......................................................... ... .7
   6. Vegetaţia şi
      faună.................................................................
      ....................................... . ..7
   7. Zone
      protejate.............................................................
      ................................................... ...8
   8. Accese în
      zonă..................................................................
      ............................................... 10
   2. Caracteristicile obiectivelor de utilitate publică ce concură la
       dezvoltarea zonei turistice
Borşa.......................................................................
.............. 11
      CAPITOLUL 2                                              15 - 26
   2. PIAŢA TURISTICĂ SPECIFICĂ ZONEI
      BORŞA..................................................   15
2.1.       Cadrul
socioeconomic...............................................................
.....................................  15
2.2.                 Analiza                 mediului                 extern
............................................................................
.....................  15
2.2.1.                                                                 Nivel
european....................................................................
............................................  15
2.2.2.                                                                 Nivel
regional....................................................................
..............................................  17
2.2.3.                               Nivel                          naţional
............................................................................
...................................   17
2.2.4.                                Nivel                            zonal
............................................................................
.........................................   18
2.3.                                                                 Analiza
cererii.....................................................................
...........................................    20
2.4.                             Analiza                         concurenţei
............................................................................
............................  23
2.5.             Oferta            turistică             a             zonei
............................................................................
.......................   25
      CAPITOLUL 3                                                   27 - 36
   3.                              STRATEGIA                              DE
      MARKETING..............................................................
      ................    27
   1.                                                          Poziţionarea
      serviciilor...........................................................
      .......................................  28
   2.                                                              Politica
      preţurilor............................................................
      ...............................................  32
   3.                  Plan                  de                   promovare
      şicomunicare..........................................................
      .........................  33
   4.                                                               Snaliza
      SWOT..................................................................
      .............................................   35
      CAPITOLUL 4                                                   37 - 53
4                                                                    ASPECTE
FINANCIARE..................................................................
.........................  37
   1.                                                          Consideraţii
      generale..............................................................
      ......................................   37
   2.
      Venituri...............................................................
      ..........................................................   39
   1.         Venituri          din          concesionare          terenuri
      ......................................................................
      .......   40
   2.                  Venituri                  din                   taxe
      ......................................................................
      ...................................   40
   3.                 Venituri                 din                 impozite
      ......................................................................
      ...........................   44
   4.           Venituri           din           servicii           oferite
      ......................................................................
      ...................  45
   3.                                                               Costuri
      ......................................................................
      ..................................................  47
   1.                 Costuri                 principale                 de
      construcţie...........................................................
      ....................  49
   2.                                                               Costuri
      operaţionale..........................................................
      .........................................  50
   3.             Costuri             ale             forţei             de
      muncă.................................................................
      ......................  50
4.4            Contribuţia      locală      şi      alte      surse       de
finanţare..............................................................  51
4.5.                                                               Eficienţa
investiţiei.................................................................
....................................  52
      CAPITOLUL 5                                                   54 - 57
5
CONCLUZII...................................................................
................................................  54
      BIBLIOGRAFIE
      .......................................................................
      ................................  58