PRINCIPALELE TIPURI DE STRATEGII DE MARKETING FOLOSITE IN TURISMUL RURAL

                                   CUPRINS
|INTRODUCERE                                                      |3  |
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|CAPITOLUL  I                                                     |   |
|STAGIILE CICLULUI DE                                             |4  |
|VIZITARE.........................................................|5  |
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|1.1. Descoperirea                                                |7  |
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|1.2. Stagiul de dinaintea sosirii                                |9  |
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|1.3. Sosirea                                                     |12 |
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|1.4. Şederea (ocuparea)                                          |13 |
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|1.5. Plecarea                                                    |16 |
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|1.6. Conceperea şi managementul facilitaţilor                    |17 |
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|1.6.1. Impact asupra oaspetelui                                  |   |
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|1.6.2. Impactul design-ului asupra productivitaţii               |   |
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|1.6.3.Costuri de operare (funcţionare)                           |20 |
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|CAPITOLUL  II                                                    |25 |
|PRINCIPALELE TIPURI DE STRATEGII DE MARKETING                    |27 |
|FOLOSITE ÎN TURISMUL RURAL                                       |34 |
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|2.1. Povestea produsului turistic                                |   |
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|2.2. Cui vindem-segmentarea pieţei                               |   |
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|2.3. Studiul de piaţă                                            |   |
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|2.3.1. Constuirea unei imagini pentru marketing                  |   |
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|2.3.2. Crearea unui slogan                                       |   |
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|2.3.3. Crearea unei broşuri  şi a altor materiale promoţionale   |   |
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|2.3.4. Strategii de marketing                                    |   |
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|CAPITOLUL  III                                                   |   |
|COMERCIALIZAREA ARTELOR, MEŞTEŞUGURILOR ŞI A                     |   |
|LOCURILOR DE INTERES TURISTIC                                    |   |
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|3.1. Rolul pensiunilor în comercializarea de bunuri şi furnizarea|   |
|de                                                               |   |
|Informaţii pentru turişti                                        |   |
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|3.2.Prezentarea comercială                                       |   |
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|3.3.Studiu de caz: zona Moeciu, judeţul Dâmboviţa                |   |
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|3.3.1. Bogăţia cultural-istorică a zonei Bran-Moeciu             |   |
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|3.3.2. Circulaţia turistică în cadrul unităţilor de cazare       |   |
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|3.3.3. Propuneri cu privire la amenajarea turistică a zonei      |   |
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|CONCLUZII ŞI APRECIERI                                           |   |
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|BIBLIOGRAFIE                                                     |   |
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|ANEXE                                                            |   |
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