Servicii turistice hotel Timisoara

Introducere…………………………………………………………….…………………                        |1    |
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|Cap. I. Turismul – activitate economico-socială………………………….…………….. |2    |
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|1.1. Conceptele de “turism” şi “turist”………………………….………………….        |2    |
|        1.2. Locul şi rolul turismului în                         |4    |
|economie………………………………………….                                         |     |
|             1.2.1. Contribuţia turismului la dezvoltarea         |4    |
|economico-socială………………..                                         |     |
|             1.2.2. Turismul în comerţul mondial…………………………………………… |6    |
|        1.3. Factorii care determină evoluţia                     |8    |
|turismului……………………………………                                          |     |
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|Cap. II. Analiza pieţei turistice…………………………………………………………..         |13   |
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|2.1. Analiza produsului turistic……………………………………………………..            |13   |
|        2.2. Analiza cererii turistice………………………………………….……………..    |17   |
|             2.2.1. Analiza clientelei actuale………………………………………………… |17   |
|             2.2.2. Analiza clientelei                            |19   |
|potenţiale………………………………………………                                      |     |
|        2.3. Parametrii studiilor de piaţă……………………………………………………    |19   |
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|Cap. III. Politicile de marketing în activitatea                  |24   |
|turistică……………….…………………                                           |     |
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|3.1. Politica de produs………………………………………………………………                   |24   |
|             3.1.1. Produsul în accepţiunea de marketing          |24   |
|turistic……………………………                                               |     |
|             3.1.2. Ciclul de viaţă al                            |25   |
|produsului……………………………….……………..                                    |     |
|             3.1.3. Segmentarea pieţei turistice………………………………………………|27   |
|        3.2. Politica de preţ…………………………………………………………………            |30   |
|             3.2.1. Importanţa preţului în cadrul politicii de    |30   |
|marketing……….……………..                                              |     |
|             3.2.2. Premisele şi criteriile de diferenţiere a     |31   |
|preţurilor………….……………..                                            |     |
|        3.3. Politica de comunicare…………………………………………………………         |32   |
|             3.3.1. Relaţiile publice…………………………………………………………..     |32   |
|             3.3.2. Publicitatea………………………………………………………………..        |34   |
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|Cap. IV. Comercializarea serviciilor turistice şi hoteliere la    |43   |
|H.Timişoara………………                                                 |     |
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|4.1. Prezentarea societăţii…………………………………………………………..               |43   |
|        4.2. Cadrul juridic şi obiectivele                        |44   |
|societăţii…………………………………………                                        |     |
|        4.3. Organizarea actuală a hotelului………………………………….…………….. |45   |
|              4.3.1. Serviciul de cazare………………………………………….……………    |45   |
|              4.3.2. Serviciul de alimentaţie                     |52   |
|publică………………………………………….                                          |     |
|              4.3.3. Serviciul de agrement……………………………………………………    |56   |
|              4.3.4. Servicii turistice                           |57   |
|complementare………………………….……………..                                   |     |
|        4.4. Analiza financiară a S.C. Turism Banatul             |59   |
|S.A………………….……………..                                                |     |
|        4.5. Piaţa actuală a hotelului………………………………………………………..     |63   |
|        4.6. Mijloace de comunicaţie, publicitate,                |66   |
|promovare………………..…………….                                           |     |
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|Concluzii…………………………………………………………………………………                          |70   |
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|Bibliografie