POLITICA DE MARKETING LA AGENTIA DE TURISM

                                   Cuprins
Capitolul                                                                  1
                                                                        pag
Prezentare      generala      a      agentia      de      turism      INTER-
           TOUR.........................................................1
Capitolul  2
Mediul     de     marketing     al     agentiei     de     turism     INTER-
TOUR.....................................................3
2.1.             Mediul             intern             -              mediul
extern......................................................................
.....................3
2.2.                                                             Micromediul
intreprinderii..............................................................
.................................4
                                                                      2.2.1.
Clientii....................................................................
...........................................5
                                                                      2.2.2.
Furnizorii..................................................................
.........................................5
      2.2.3.
Intermediarii...............................................................
.......................................5
      2.2.4.
Concurenta..................................................................
.......................................6
      2.2.5.                                                     Organismele
publice.....................................................................
.....................6
      2.2.6.               Resursele               interne               ale
intreprinderii..............................................................
......7
2.3.                                                             Macromediul
intreprinderii..............................................................
................................7
      2.3.1.                                                          Mediul
demografic..................................................................
..........................8
      2.3.2.                                                          Mediul
economic....................................................................
...........................8
      2.3.3.                                                          Mediul
natural.....................................................................
..............................8
      2.3.4.                                                          Mediul
tehnologic..................................................................
...........................8
      2.3.5.                Mediul                politic                 si
juridic.....................................................................
................9
      2.3.6.                         Mediul                         cultural
............................................................................
.....................9
2.4.  Portofoliul  de  produse   turistice   oferite   de   agentia   INTER-
TOUR.................................9
Capitolul  3
Egipt – Tara Faraonilor - oferta estivala la agentia de turism INTER-
TOUR.......................11
3.1.              Caracteristicile              serviciilor               de
turism......................................................................
.........11
3.2. Particularitatile serviciilor  oferite  de  agentia  de  turism  INTER-
TOUR.........................11
                     3.2.1.                Caracteristici                 de
calitate....................................................................
...............12
3.3.     Egipt     –     Tara     Faraonilor     –      oferta      estivala
........................................................................13
Capitolul 4
Concluzii..........................…………………………………………..………………….........19
Bibliografie………………………………………………………………………………….20

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