Structural, Grammatical and stylistic peculiarities of advertising language in service advertisments

Abstract 3  Introduction. 4  Chapter one: Linguistic Peculiarities of Service Advertisements 6  1.1. History of Advertising. 6  1.2. Types of advertising by purpose. 8  1.3 Advertising Ways and Techniques. 9  1.4 Features of Classified Advertisements. 12  Text as means of communication. 13  Styles of written texts 14  a) The belles-lettres Style. 15  b) Publicists Style. 16  b) Newspaper Style. 17  Types and peculiarities of languages. 18  a) Language of Poetry. 18  b) Language of Drama. 19  c) Language of Advertising. 20     Chapter two: Practical Research Results 22  2.1 The Tasks of the Practical Research. 22  2.2 The Results of the Practical Research. 23     Conclusion. 49  Summary. 51  Bibliography. 52  Appendix: 53