Perspective de promovare in circuitul turisctic international

  INTRODUCERE............................................................
  ................................. 1 1. SITUATIA TURISMULUI PE PLAN MONDIAL
                             ............................................. 3
                                              1. Situatia turismului pe plan
            mondial....................................................... 3
                                                2. Oferta turistica mondiala
        ....................................................................
                                                                       ... 5
                                                      1. Produsele turistice
                ............................................................
                                                                    ...... 5
                                         2. Structurile de primire turistica
                             ............................................. 6
                                                     3. Transportul turistic
                ............................................................
                                                                      .... 6
                                               3. Cererea turistica mondiala
        ....................................................................
                                                                         . 6
                                                   1. Turismul international
                 ...........................................................
                                                                           6
                                                         2.  Turismul intern
                ............................................................
                                                                .......... 7
1. PREZENTAREA GENEREALA A S.C.T.B. „BUZIAS” S.A .........................
   8
      1. Cadrul natural al statiunii Buzias
         .......................................................... 8
              1. Asezarea geografica
                 ............................................................
                 .... 8
              2. Cai de acces
                 ............................................................
                 ................. 8
              3. Relieful
                 ............................................................
                 ......................... 8
              4. Clima
                 ............................................................
                 ........................... 8
              5. Hidrografia
                 ............................................................
                 .................. 9
              6. Apele minerale
                 ............................................................
                 ........... 9
              7. Vegetatia si
                 fauna.......................................................
                 ........... 10
                                  2. Dezvoltarea istorica a statiunii Buzias
                        ..................................................11
                                                      3. Situaţia prezentă a
        staţiunii...........................................................
                                                                ......... 12
                                         4. Apele minerale şi termalismul la
                    Buziaş............................................... 13
            3. ANALIZA STRUCTURILOR EXISTENTE ÎN STAŢIUNEA BUZIAŞ.........15
                                                  3.1. Structurile de cazare
............................................................................
                                                                       .. 15
                                     3.2. Structurile de alimentaţie publică
                ..........................................................31
                                               3.3. Structurile de tratament
..........................................................................33
                                                3.4. Patrimoniul şi animaţia
...........................................................................3
                                                                           4
4.     PRINCIPALII     INDICATORI     AI     ACTIVITĂŢII     TURISTICE     .
                                          DESFĂŞURATE  LA SCTB "BUZIAŞ" S.A.
                 .........................................................21
                                               4.1 Indicatorii potenţialului
        economic..........................................................21
                                           4.1.1 Indicatorii bazei materiale
                  ........................................................21
                                                         4.1.2 Resurse umane
..........................................................................22
                                                 4.2 Indicatorii circulaţiei
turistice.................................................................24
                                                  4.2.1 Indicatorii de volum
       ...................................................................24
                    4.2.2 Indicatorii intensităţii şi densităţii circulaţiei
                                                     turistice............26
                          4.3 Indicatorii eficienţei economice a activităţii
                                     turistice............................29
        5. PERSPECTIVELE  INTEGRĂRII  S. C. . T. B. BUZIAŞ S.A. ÎN CIRCUITUL
                                                                    TURISTIC
INTERNAŢIONAL...............................................................
                                                         .................34
                 5.1 Tendinţe în turismul intern şi internaţional a României
                                                    ......................34
        5.2  Perspectiva  dezvoltării  durabile  a  turismului  românesc  şi
principalii
                                        factori care influenţează circulaţia
                     turistică............................................35
 5.3 Publicitatea şi promovarea desfăşurată de S.C.T.B. "Buziaş" SA.......40
                                                                   CONCLUZII
............................................................................
                                                    ......................44
BIBLIOGRAFIE................................................................
                                              ............................46
ANEXE.......................................................................
                                     .....................................47