ELABORAREA POLITICII DE PROMOVARE LA HOTELUL COZIA

|INTRODUCERE                                                         |
|CAP.І MIXUL DE MARKETING TURISTIC                                   |
|1.1. Marketingul mix–Instrument de realizare a politicii de         |
|marketing                                                           |
|1.2.Cei patru piloni ce caracterizează activitatea de marketing     |
|1.2.1.Politica de produs                                            |
|1.2.2.Politica de preţ                                              |
|1.2.3.Politica de distribuţie                                       |
| 1.24.Politica promoţională                                         |
|CAP.ІІ POTENŢIALUL TURISTIC AL STAŢIUNII                            |
|CĂLIMĂNEŞTI –CĂCIULATA                                              |
|2.1. Scurt istoric al zonei                                         |
|2.2.Potenţialul turistic natural                                    |
|2.3.Oferta turistică                                                |
|CAP.ІІІ HOTELUL COZIA                                               |
|3.1.Scurt istoric şi caracterizare generală                         |
|3.2.Organizarea şi funcţionarea hotelului Cozia                     |
|3.3.Analiza  pieţei şi analiza circulaţiei turistice la  Hotelul    |
|Cozia                                                               |
|CAP.ІV.ELABORAREA POLITICII DE PROMOVARE LA HOTELUL COZIA           |
|4.1.Analiza SWOT                                                    |
|4.2.Organizarea activităţii promoţionale la hotelul Cozia           |
|CONCLUZII                                                           |
|BIBLIOGRAFIE                                                        |
|ANEXE                                                               |
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