1. THEORETICAL AND METODOLOGICAL BACKGROUND OF
INTERNATIONAL EDUCATIONAL SERVICES
1.1. The concept and essence of the educational services 14
1.2. Methodological approaches and peculiarities of the education market 27
1.3. The diversity and mechanisms‘ specificity of formation of the education market 37
2. ANALYZE OF CURRENT STATUS OF EDUCATIONAL SERVICES IN
THE WORLD ECONOMY
2.1. Education as a factor of national competitiveness 47
2.2. Relationship between quality of educational services and economic growth 58
2.3. The transformation of educational services under the influence of modern trends in
the global economy
2.4. Export of higher educational services in the world economy 83
3. CHALLENGES AND STRATEGIES OF THE DEVELOPMENT OF EDUCATION AND EDUCATIONAL SERVICES MARKET
3.1. The basic directions of formation of the state strategy for development market of
educational services104
3.2. The problem of making the higher educational institution operations more efficient 116
3.3. The development of universities process 124
CONCLUSIONS AND RECOMMENDATIONS 133
Bibliography 138
Appendixes
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