ABORDAREA MIX-ULUI DE MARKETING IN CADRUL AGENTIEI TOUROPERATOARE CLUB MEDITERANEE

CUPRINS
|Introducere………………………………………………………………………...                              |2  |
|Capitolul 1: INDUSTRIA HOTELIERĂ ………………………………..………                     |3  |
|                                                                       |   |
|          1.1.Caracteristicile industriei hoteliere……………………………………...   |3  |
|          1.2.Lanţurile hoteliere………………………………………………………                 |8  |
|          1.3.Hotelul- concept şi caracteristici………………………………………..      |10 |
|Capitolul 2: COMPARTIMENTELE UNUI HOTEL ……………………………                    |13 |
|                                                                       |   |
|         2.1. Compartimentele de conducere şi administrare………………………... |13 |
|         2.2. Compartimentele interne……………………………………………….               |14 |
|         2.3. Compartimentele furnizoare de servicii pentru            |15 |
|clienţi………………….                                                        |   |
|Capitolul 3: STUDIU DE CAZ- LANŢUL HOTELIER BEST WESTERN               |28 |
|INTERNATIONAL……………………………………………………………….                                 |   |
|                                                                       |   |
|         3.1. Prezentare lanţului hotelier Best Western                |28 |
|International………………...                                                 |   |
|         3.2. Best Western în România……………………………………………….               |29 |
|Capitolul 4: STUDIU DE CAZ - HOTELUL BEST WESTERN PARC BUCUREŞTI       |34 |
|…………..…................................................................|   |
|.......................                                                |   |
|                                                                       |34 |
|         4.1. Prezentare generală a hotelului…………………………………………          |34 |
|         4.2. Capacitatea de cazare şi structura spaţiilor de          |35 |
|cazare…………………...                                                       |   |
|         4.3. Structura organizatorică………………………………………………...            |38 |
|         4.4. Tarife de cazare…………………………………………………………                   |38 |
|         4.5. Compartimentul Resurse Umane (training)…………………………….      |0  |
|         4.6. Relaţiile cu concurenţa şi analiza circulaţiei           |42 |
|turistice…………………...                                                    |   |
|Concluzii…………………………………………………………………………..                                |44 |
|Bibliografie………………………………………………………………………..                              |46 |
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|ANEXE                                                                  |   |
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